Search Engine Optimization

google, yahoo, analytics, semantics

When Content Heavy designers and developers are looking for anything on the internet the first place we end up is on a search engine website. We know that you probably do the same thing as this is why Search Engine Optimization (SEO) is very important in our development process. Search Engine Optimization (SEO) will increase the ability of your website to attain more targeted visitors and increase revenue. Your content is a key component in respects to Search Engine Optimization (SEO). It has to be presented in a specific fashion.

When writing for the web having clear, concise, relevant and up to date content is one the most important factors to encourage returning visitors to your website. Content Heavy practices professional techniques that make allows your content to be more readable, meaningful and rich. Having a properly structured, semantically coded website coupled with content that is well-written has the significant benefit of being much more search engine friendly. Learn more.

scannability

Most internet users do not like reading extensively long streams of text. Reading text on a computer screen is painful and slow, so in turn most users scan text and pick out headings and keywords that stand out.

short blocks of text

Most users do not like to scroll so this is another reason to keep the content clear, concise and short. Website content should answer the web users questions and this should be done without the use of complicated words or language. Learn more.

semantics

The idea behind creating and using semantically correct XHTML markup is to provide specific meaning to the content wrapped around these tags. This will allow your website code to be lighter in weight, make sense to others that may have to view/edit it and will enhance the Search Engine Optimization (SEO) friendliness of the final product.

Content Heavy will be able to enhance the ability of your website by allowing search engines to more easily spider, index, and rank your web pages by using techniques such as separating style from content, minimizing obtrusive JavaScript within the your website and streamlining your website code.

At Content Heavy we provide our clients with websites that have very lean, web standards valid and semantic website markup(code). The end result being a low markup to content ratio. This in turn will make your website faster and much more attractive to search engines. Learn more.